YouTubers have to declare ads. Why doesn't anyone else?

27 082 Näkymät 2,7 milj.

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
FIgets declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott
    Tom Scott
    19 päivää sitten

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, FIgets titles have to be short and catchy!

    1. skylx08
      2 päivää sitten

      Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

    2. linkbirds
      2 päivää sitten

      We gotchu fam

    3. JoseitoEdlVodao
      2 päivää sitten

      Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

    4. 0623kaboom
      3 päivää sitten

      btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

    5. theAverageGam3r
      3 päivää sitten

      Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

  2. Christoffer Kamronn
    Christoffer Kamronn
    6 minuuttia sitten

    🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!

  3. MukDesigns
    22 minuuttia sitten

    Anyone else really want to do to Disney World?

  4. imdawolfman
    36 minuuttia sitten

    You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.

  5. Sgt. Reznov Sniper
    Sgt. Reznov Sniper
    Tunti sitten


  6. brianbp4f
    Tunti sitten

    So Casino Royale should have been Advertisement Royale

  7. Hpv ꧁Xeno꧂
    Hpv ꧁Xeno꧂
    Tunti sitten

    11:45 Don't thank me :>

  8. Adar Oben
    Adar Oben
    2 tuntia sitten

    The unbranded chewing gum lost its flavor long before you stick it to the bed post.

  9. Vedant Kumar
    Vedant Kumar
    2 tuntia sitten

    Hey, look into The "Coca Cola" Song, produced by the bollywood industry

  10. Victor Salmon
    Victor Salmon
    2 tuntia sitten

    Hilarious, informative, and appreciated. Thanks for your work!

  11. DeLaPrd
    2 tuntia sitten

    Probably because FIgets content is as low-effort as it gets while attracting a massive audience. FIgetsrs have little to lose by deceiving people with bad products so they had to regulate it somehow.

  12. Pascal Junger
    Pascal Junger
    3 tuntia sitten

    Simple solution: Opt out, don't show ads.

  13. nate levinson
    nate levinson
    3 tuntia sitten

    The energetic giant crucially suspect because hovercraft interestingly blind abaft a fixed trick. sore, few fierce women

  14. TheLongDark
    3 tuntia sitten

    For crying out loud, Tom, now I want Samara to climb out of my doorbell.

  15. José Villarreal
    José Villarreal
    3 tuntia sitten

    I love tom

  16. K
    4 tuntia sitten

    I think there should also be laws where celebrities or influencers could be held partially liable for harmful products that they promoted. It would make a lot of them pause before just blindly accepting money and saying "This product is great!".

  17. Jason
    4 tuntia sitten

    Having a screen of logos after ads and before movies would be cool. Imagine the prestige of a bond movie wearing rolex, aston martin and jaguar as medals. Imagine how great it'd be for ford to be a medal there on the same board.

  18. rodrak
    4 tuntia sitten

    a little tangent to topic but also why should ad designers be exempt from having to declare authorship? change that and change advertising.

  19. Jason
    4 tuntia sitten

    11:55 This is a failure. Now I want to inhale too much of a nictone-less flavour-less vape and cough like Tom Scott

  20. rodrak
    5 tuntia sitten

    Yep. Wayne and Garth taught us nothing.

  21. Justin Hughes
    Justin Hughes
    5 tuntia sitten

    You forgot an asterisk.... Land of the free* *Most of the time it's not actually free

  22. soundspark
    6 tuntia sitten

    And yet influencers are allowed to advertise dodgy products and services without getting their videos flagged for fraud.

  23. Daniel M. Hendricks
    Daniel M. Hendricks
    6 tuntia sitten

    Everyone loves censorship so long as the dictator agrees with them. Reference: Democrats and big tech in the U.S.

  24. Masha
    6 tuntia sitten

    This video is an advertisement for the town of Dover

  25. MegaHI32
    6 tuntia sitten

    I don't think requiring a TV show or video to state the ads inside is against free speech, because you're not prevented from speaking, it's just truth in advertising

  26. DarkSnP
    8 tuntia sitten

    Is that a kanger tech

  27. Kapcer 2137
    Kapcer 2137
    8 tuntia sitten

    wtf why exactly at the moment you said " is this an advert" i got an ad

  28. Lauren
    9 tuntia sitten

    "How many kids told their parents they wanted to go to Disneyworld after seeing that show?" ... Me

    1. Carewolf
      6 tuntia sitten

      Just surprised they advertised the American version in Florida, instead of Euro Disneyland just 200km south of Brittain.

  29. ritren t
    ritren t
    10 tuntia sitten

    Also anyone having more youtube ads like since 1-2 monthes ago?

  30. micha egi
    micha egi
    10 tuntia sitten

    In Germany there is a law that forces TV shows to declar product placement. It is shocking how often this tag is seen for TV shows, soap operas etc.

    1. Carewolf
      6 tuntia sitten

      And still somehow it doesn't apply to children's programming like Transformers or Paw Patrol, that consist of 100% product placment.

  31. Sampler19
    11 tuntia sitten

    16:25 so tom scott is tomscotter than tom scott?

  32. Mutantcy1992
    11 tuntia sitten

    Honestly, if the Farrow & Ball sketch got anyone to buy that paint, I'd be shocked. I've never heard of them, and it seems like they used a British paint company to make it simultaneously legitimate but also a paint company that *most* people wouldn't have heard of.

  33. Purple BatDragon
    Purple BatDragon
    12 tuntia sitten

    Political ads are banned in the UK? That sounds amazing!

  34. really reasso
    really reasso
    12 tuntia sitten

    The helpless ikebana putatively wander because keyboard laterally develop concerning a used elephant. skinny, tidy supply

  35. Kalle Pihlajasaari
    Kalle Pihlajasaari
    12 tuntia sitten

    Dear @Tom Scott Did you know that Vitamin-D endorsements and mention of medical research are banned from marketing material in Finland in connection with our current epidemic as well as some other locales. Sort of like saying I drink water to stay hydrated is illegal. It is a shame really because it might put an end to the worst effects of seasonal infections and many other immune and autoimmune related diseases that there is proven research for causality and even more of correlation. If you want to stick it to the stuck in the mud regulators and do the world population a solid by shortening the period of restrictions we live under I recommend you look into it. vdmeta and vitaminDwiki are good places to start.

  36. bofooit gojo
    bofooit gojo
    13 tuntia sitten

    "Is this and advert?" Ad plays. I like your humor.

  37. Sid DeHound
    Sid DeHound
    14 tuntia sitten

    If you are "influenced" by something you see or hear on any media you are beyond help.

    1. sasuke uchiha
      sasuke uchiha
      13 tuntia sitten

      Not necessarily true. Take kids for example. They're susceptible to most things that are being told to them that they'll just take it as face value. But granted while they grow up, because they go through a repetitive cycle, they come to realize how the world works. Imo the biggest issue with it is how the educational environment is terrible outright in most places and they're stubbornness to not update their teaching methods to include stuff like that.

  38. Vaylon Kenadell
    Vaylon Kenadell
    14 tuntia sitten

    It's asinine that money is considered "free speech", anyway. Since when is money free?

    1. bofooit gojo
      bofooit gojo
      13 tuntia sitten

      People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

  39. Vaylon Kenadell
    Vaylon Kenadell
    15 tuntia sitten

    Expecting ethics from capitalism is like teaching a Tyrannosaurus rex how to play piano. They just weren't built for that purpose.

  40. Cataclysm
    15 tuntia sitten

    Ah, yes. Wouldn't it be nice if Cooperations ran by people treated people like people instead of sheep.

  41. n8
    16 tuntia sitten

    Thanks for such an informative video! You did an incredible job laying out the information here, and all of the parties involved. But... you're right. As a person with a strong opinion, I definitely disagree with one statement. "You should have the right to know when you are being advertised to." As crazy as it sounds, here in the US, I don't think that that would be right. However, I am on board with keeping regulations consistent across different mediums and platforms. The point about the parasocial relationship to social-media influencers is a really interesting one though. Again, thanks for the work you're doing!

  42. Daniel Dietz
    Daniel Dietz
    18 tuntia sitten


  43. Vitor Lobão
    Vitor Lobão
    18 tuntia sitten

    just HOW can you look 40 and 4 at the same time?

  44. Aleksei Corleone
    Aleksei Corleone
    20 tuntia sitten

    28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.

  45. kylejiahsmith
    21 tunti sitten

    Asbestos Land looks like a great theme park!

  46. Jack Williams
    Jack Williams
    22 tuntia sitten

    It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.

  47. fresusjeak
    22 tuntia sitten

    Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.

  48. Deathbrewer
    22 tuntia sitten

    FIgets just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on FIgets, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.

  49. Oniyaki
    22 tuntia sitten

    I totally need that doorbell tho.

  50. mace windew
    mace windew
    23 tuntia sitten

    11:46 is the best part of this whole video

  51. DSC
    Päivä sitten

    Because FIgets people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.

  52. michel saulnier
    michel saulnier
    Päivä sitten

    Thank you for helping us be aware

  53. Denver Morgan
    Denver Morgan
    Päivä sitten

    People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

  54. Benjamin S.
    Benjamin S.
    Päivä sitten

    "We'll be right back after these messages," "mY mESsage!"

  55. Roger Garcia
    Roger Garcia
    Päivä sitten

    "Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age

  56. Jon Ingall
    Jon Ingall
    Päivä sitten

    Haha never try to talk with a lungful of vape. Never ends well 😂

  57. Joe I Guess
    Joe I Guess
    Päivä sitten

    All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"

  58. Kris Marks
    Kris Marks
    Päivä sitten

    Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.

  59. John Foerch
    John Foerch
    Päivä sitten

    Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?

  60. Greg Furlong
    Greg Furlong
    Päivä sitten

    🖕 the Government

  61. MochaFur
    Päivä sitten

    I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.

  62. CogitoErgoCogitoSum
    Päivä sitten

    Talking crap about the mouse. I wonder when/if they will find Toms body.

  63. Restoring Reality
    Restoring Reality
    Päivä sitten

    Well then why doesn't FIgets practice what they preach? The entire company is one big advertisement for NWO satanists.

  64. mike bar
    mike bar
    Päivä sitten

    What do u mean by declare the advertisement,,

  65. Russell Thorburn
    Russell Thorburn
    Päivä sitten

    7:44 The former POTUS proved that these U.S. rules/laws are more like a pirate code (more of a guideline that one is free to ignore if it suits one's purposes and one has enough money and/or political clout to avoid the consequences of ignoring those rules/laws.).

  66. jacek otreba
    jacek otreba
    Päivä sitten

    You get a like because you mentioned the Kinks and their song Lola

  67. MRHA
    Päivä sitten

    When the ad popped up at 12:33 I nearly lost it. The timing was too perfect. “IS THIS AN ADVER-“ *ad*

  68. Worst88
    Päivä sitten

    Wouldn't it be "Draw the line just *above*"? Implying they are compliant to the line? Drawing the line just below what they do sounds like knowingly crossing the line and a hard position to defend

  69. Justan Ol ' Guy
    Justan Ol ' Guy
    Päivä sitten

    I like the political ad restrictions you have over there, maybe it wouldn't have led to some of the idiots that we have in office today... the Comics Code is still enforced, the stupid should be protected from themselves, I suppose...

  70. Justan Ol ' Guy
    Justan Ol ' Guy
    Päivä sitten

    The Vape made me Sub So it actually did work...

  71. dennis de vulder
    dennis de vulder
    Päivä sitten

    We should create regulatory rules for applying critical thinking instead.

  72. Kalle Pihlajasaari
    Kalle Pihlajasaari
    Päivä sitten

    Did you get paid for mentioning BBC so many times? :-)

  73. seagrot
    Päivä sitten

    makes me curious about how stuff like yugioh works, in terms of advertising disclosure. the shows were edited for US releases for years (and afaik still are?) to not show the actual physical cards. to me that always seemed like a legal obligation to avoid product placement, but i've never actually looked at it. where is that line drawn? is the whole show an advertisement for cards? what about games like cool spot or pepsiman? this goes so deep. help

  74. Nicholas Andre
    Nicholas Andre
    Päivä sitten

    Here we have 🌈lobbying🦄 in action.

  75. Charlie Penny
    Charlie Penny
    Päivä sitten

    Excellent ad timing

  76. SqualidsargeStudios
    Päivä sitten

    time to play is this an advert: ad starts just one letter from the ending of the spoken word advert. classy google algorithm nonsense

  77. Babulal Solanki
    Babulal Solanki
    Päivä sitten

    I got as when I open Is video

  78. SqualidsargeStudios
    Päivä sitten

    The FTC itself is unfair and deceptive. a bunch of hypocrites nothing more.

  79. Egooist
    Päivä sitten

    "Och, that is awful. Don't vape, kids!" (31:38) The most important message of this video imho.

  80. Phantom's Bullet
    Phantom's Bullet
    Päivä sitten

    That vape cough made you worthy of my thumbs up

  81. asdrubale bisanzio
    asdrubale bisanzio
    Päivä sitten


  82. Jack Chace
    Jack Chace
    Päivä sitten

    noisy cricket

  83. apl175
    Päivä sitten

    14:37 was an advert for Smiths Detection, part of Smiths Group plc

  84. Ian \o/
    Ian \o/
    Päivä sitten

    Such a good video!!

  85. qBMOp
    Päivä sitten

    I would like to order 3 ring door bells ... Notq ring but ring like circle know the one .?

  86. Slaven
    Päivä sitten

    My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29

  87. Pat Hutchison
    Pat Hutchison
    Päivä sitten

    Damn you for making me listen to even 5 seconds of Pittbull.

  88. peepee poopoo
    peepee poopoo
    Päivä sitten

    i literally thought tomreacts existed

  89. Carp Runner
    Carp Runner
    Päivä sitten

    Television will be dead in 5 years anyway.

  90. Colin Surname
    Colin Surname
    Päivä sitten

    Ant and Dec don't have to declare ads because of their initials

  91. 2H80vids
    Päivä sitten

    Excellent, clever video, very well put together.👍👌😁

  92. gamerplus
    Päivä sitten


  93. The Lions Kiln
    The Lions Kiln
    Päivä sitten

    hankering for a subway sandwich...

  94. Altar Parssoy
    Altar Parssoy
    Päivä sitten

    are you elizabeth holmes in disguise?

  95. Aggressive Soul
    Aggressive Soul
    Päivä sitten

    Tom figured life way back in 2013.

  96. Scrynoza
    Päivä sitten

    Tom is getting increasingly funnier every video.

  97. BUckY
    Päivä sitten

    "is this an advert?" *gets youtube mid roll ad*

  98. Szabolcs Horváth
    Szabolcs Horváth
    Päivä sitten

    Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.

    1. Szabolcs Horváth
      Szabolcs Horváth
      Päivä sitten

      But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.

  99. domi
    Päivä sitten

    if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.

  100. Sanketh BR
    Sanketh BR
    Päivä sitten

    Came from MKBHD's podcast. Was worth it